Become The Undisputed Expert In Your Industry

Workshop—Being considered the smartest person in the room has its advantages. Come and learn specific strategies that will propel you to being recognized as the expert in your industry. Andy King will share strategies from his book, Stop Selling Used Shoes Out of a VW Bus! 3 Simple Steps to Profitable and Sustainable Marketing, where you will learn:

• Why being the expert creates the highest level of competitive advantages
• How to replace unprofitable transactional marketing strategies with profitable foundational marketing strategies that lead to greater profitability
• How telling "your story" establishes you as the expert
• How to position yourself as the expert—using your online presence